Pop-up brand activation serving up unique lunches to hungry New Yorkers
Why Carryout when you can picnic?
Seamless was looking for two high-traffic Manhattan sites to promote and distribute a picnic lunch to hungry New Yorkers. I was responsible for creating site plans for each selected location, developing mechanical documents for the construction of the picnic booth, and loading-in the installation at Flatiron Plaza
Site visit and diagramming
Shop Drawings for production
Social media responses to the parkside event.