Joel Beeby | Design
Joel Beeby

Seamless Picnic

Experiential marketing and branding for Seamless featuring a popup lunch kiosk.


Pop-up brand activation serving up unique lunches to hungry New Yorkers


Why Carryout when you can picnic?


Seamless was looking for two high-traffic Manhattan sites to promote and distribute a picnic lunch to hungry New Yorkers. I was responsible for creating site plans for each selected location, developing mechanical documents for the construction of the picnic booth, and loading-in the installation at Flatiron Plaza


Site visit and diagramming

Shop Drawings for production


The Result:

The Reactions:

Social media responses to the parkside event.

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