Joel Beeby | Design
Joel Beeby
IMG_1508.JPG

The Queen's Map

The Queen's Map is a curated guide to Cincinnati featuring the best restaurants, bars, shops, cafes, and activities. It was designed and made locally and introduced at a popup shop in Over The Rhine.

 

Curate, design, and promote a map to be sold at a custom pop-up shop

This project made possible with grant funding from The Haile Foundation

 

The search is on!

 

Your friends are in town and you have to choose a place to go... and you have to find the right places to go, which is always stressful. There seem to be endless options, and a bad review can leave you second-guessing. Shouldn’t there be an easier way to find great destinations?

 

113 Options!

305 Options!

What if finding destinations was more like asking

Your friend who knows all

 

Everyone has that friend who always seems to be in-the-know. My goal was to create a trusted, curated guide that could take you to the city’s best destinations, without the stress of searching – just like that friend.

 

The Design Process

I started by talking to neighborhood personalities and creatives – people who love Cincinnati and know the great places to go. From there I looked at other city guides and graphic inspiration to develop a brand language. The prototype was taken out into the wild to get feedback and was refined based on what the contributors had to say.

 

Click to expand

 
 

The Map

Four curated walking tours and 154 of the best restaurants, cafes, bars, shops and activities in Cincinnati.

 
IMG_1508web.jpg
 

Designing The Event

 

To introduce the map to community it serves, I created a pop-up shop and launch party where people could pick up preorders, hang out, and interact with a jumbo-version of the map to discuss their favorite places.

 
Exterior concept

Exterior concept

Interior concept

Interior concept

Click to expand

 
 

The Promotion

I went to hotspots on the map and asked people what they loved about Cincinnati. It was a great way to put faces to the places and to hear people's stories about why they love our city!

 
 

The Event

 

Window vinyls, an architectural installation, lighting, custom wall hangings, and a bar were all elements we created to turn the space from a legal office to a fully-branded shop.

 
Jumbo map

Jumbo map

Installation by DAAP Architecture and Interior design students

Installation by DAAP Architecture and Interior design students

Picture by Megan Gotsch of the map in action!

Picture by Megan Gotsch of the map in action!